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Julien Bailly
PopUpFolio   Julien Bailly
I’m an interactive art director based in Paris.
After 5 years of studies at Estienne & Gobelins schools, I've joigned MRM Worldwide - 1 year - The Creative Machine - 1 year - & then Mazarine Digital - 3 years -. Since 2010, I'm Creative Director at Uzik, where I work on digital strategies for luxury brands & cultural institutions.
2013
Gaultier 2
When fashion creator Jean-Paul Gaultier decided to launch a new concept of Ready to wear collection, Uzik and M. White agency worked together to propose a global activation campaign (off - on - event...). We imagined a concept named "mode shuffle" and based on a total mix and match, according to that new collection's fundamentals. Despite a great enthousiasm of the Gaultier's team, the whole fashion project has been cancelled.
Creative & Artistic Direction   -   Strategic Planning, Concept and Co-Creative direction by David Dietrich
2013
Gaultier 2 - Researches
These are graphic extracts from the researches done at the beginning of the project. I've tried many ways to mix looks, searching for a "graphic but readable" solution.
Creative & Artistic Direction   -   Strategic Planning, Concept and Co-Creative direction by David Dietrich